Written Case 19899643

 The purpose of this assignment is to evaluate Amazon’s business strategy and sources of competitive advantage to understand how effective is the firm’s strategy. Use the information in “Item 1. Business” from Amazon’s most recent 10-k annual report and conduct additional research to answer the following. To find Amazon’s 10-K, go to the link in Blackboard for “Online Resources” (in the Module Activities folder). Then, choose the “SEC Edgar Database.” Search for Amazon. After you select the company, search for 10-K in the “Filing Type” window.
 1- What is Amazon’s generic business strategy? How effective is this strategy? A thorough answer requires a VRIO Analysis for Amazon.com. 
Class Material: https://open.lib.umn.edu/strategicmanagement/part/chapter-4-managing-firm-resources/ 
please do not use any other sources !!! and do the VRIO table right especially the resources/capabilities and the result.
 Sources to be used: 
SEC EDGAR FOR SEARCHING 10-K & COMPANY FILINGS: https://www.sec.gov/edgar.shtml
Google Finance https://www.google.com/finance?tab=we&hl=en
The Motley Fool https://www.fool.com/ 
Yahoo! Finance https://finance.yahoo.com/ 
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