Wholesome Snacks Inc. the maker of a variety of cookies has just created a new vitamin packed…

Wholesome Snacks Inc. the maker of a variety of cookies has just created a new vitamin packed cookie. The new cookie has the potential to combat many of the health issues caused by malnutrition in children throughout poverty stricken parts of the world. To date, however, many of the larger third world markets have resisted opening distribution channels to wholesome products. Wholesome realized that its new cookie could also help open the door for the company to sell it less nutritious products in these markets. Therefore, the company is offering the new cookie at a low cost to government relief programs in exchange for long sought after distribution channel. The company feels the deal is good for business, but the countries feel it is corporate bullying.

Based on the above case answer the following questions

1. What do you think about wholesome’s idea for opening a new distribution channel?

2. Do you believe this idea is ethical?

 

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