SNHU National Association for Stock Car Auto Racing NASCAR Final Project


Submit your final Opportunity and Consumer Analysis based on the sport organization, team, or facility you have chosen. It should include a high-level (SWOT) analysis, identifying the opportunity you have approached, and should further analyze an aspect of the opportunity from a marketing perspective. The consumer analysis should discuss consumer behavior, trends, and influential factors. Finally, it should outline a one-, three-, and five-year plan that focuses on the marketing strategies you think will best allow you to implement the opportunity you have identified.