SCENARIO: “You were featured in a Newsweek article about working college students, which garnered much exposure. As a result, you were selected for a reality show where you are given $100, 000 to help your favorite social cause.” Directions: Develop a small PR Campaign to help an established non-profit organization using the criteria below. (REMEMBER- this is a reality show that is helping others through your efforts). PR STRATEGY: 1) Create a plan to execute and publicize a community event. 2) Identify seen (7) publics RELATED TO THE ABOVE SCENARIO 3) Identify target audiences and discuss their attitudes and opinions. 4) Describe the objectives/goals for this event. 5) Create a Press Release and determine the distribution list 6) Identify two (2) other PR tools to help with your efforts and why they willmost likely be effective.

SCENARIO: “You were featured in a Newsweek article about working college students, which garnered much exposure. As a result, you were selected for a reality show where you are given $100, 000 to help your favorite social cause.”

Directions: Develop a small PR Campaign to help an established non-profit organization using the criteria below. (REMEMBER- this is a reality show that is helping others through your efforts).

PR STRATEGY:

1) Create a plan to execute and publicize a community event.

2) Identify seen (7) publics RELATED TO THE ABOVE SCENARIO

3) Identify target audiences and discuss their attitudes and opinions.

4) Describe the objectives/goals for this event.

5) Create a Press Release and determine the distribution list

6) Identify two (2) other PR tools to help with your efforts and why they willmost likely be effective.