Marketing Plan Outline

Learning Team

Marketing Plan: Final Paper (6,300 – 7,000 words)

Due Week 5, Day 7; 2359 Hours AZ Time 

Using the Marketing Plan Outline listed on the rEsource page as a guide, prepare a 6,300-7,000-word paper integrating your previous Learning Team assignments into a final Marketing Plan Paper. In addition, be sure to address the following new information in your APA compliant paper:


1. Identify the appropriate place and promotional strategy that should be used in the development

of the strategic marketing plan.

SECTION 1:a.   Develop an initial sales promotion and an advertising plan AND prepare the abstract (rewrite abstracts from previous weeks to combine them) DUE SATURDAY AT MIDNIGHT

SECTION 2:b.       Identify public relations opportunities for the product/service DUE SATURDAY AT MIDNIGHT .


SECTION 3 c.      Analyze the impact of channel management decisions on your product. Select

appropriate distribution channels for your product or service and address costs in terms of placement, shipping, and middlemen.  DUE SATURDAY AT MIDNIGHT


SECTION 4: 2. Develop a budget for your plan and identify what your Return on Investment (ROI) will be. DUE SATURDAY AT MIDNIGHT This is my portion should be about 350 words

SECTION 5: LEAD- The lead consists of title page, conclusion, formatting, and editing the final paper.  Remember that the papers we wrote during weeks 2-4 should be added together with sections 1 and 2 of this week to make the final paper headers, title page as well as properly citing all of your sources both in your narrative as well as on an end-of-paper references list. No references should appear on your reference list if the source is also not cited within your paper  DUE SUNDAY AT MIDNIGHT –


Rebecca J.
Rebecca J.

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