marketing class 4

Refer to the HBR case Mad About Plaid and complete the following tasks

Task 1. Design an executive summary for the case highlighting all the critical points of the case. Half page

Task 2. Describe in details the brand issue facing the company presented in the case give examples from the case to support your identification of the issue. one page

Task 3. Design three (3) recommendations resolve this brand related issue, explain your recommendations through examples from the case, examples from real-life, and the academic theory discussed in class and in the textbook. theory of value and promotion and price. 2 pages


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