The focus of this Benchmark Assignment is to consider how consumer demographics and health care marketing plays a role in consumer behaviors of selecting health care resources.
Select 1 of the following in your community or surrounding area:
- One walk-in clinic, such as an urgent care facility
- One retail clinic in your local grocery store or retail pharmacy
- No-appointment physician’s office
Research the market of this facility. Consider the following as you complete your research:
- Demographics of the consumers who use the facility selected
- The location of the facility selected
- The marketing used to bring in consumers to the facility selected
Write a 1,050+word paper that analyzes the market perspective of the facility selected by addressing the following:
- Describe the facility selected, including its location.
- Analyze the demographics of the consumers who use the facility selected.
- Include the cultural and generational demographics in your analysis.
- Analyze the marketing approach used for the facility.
- Consider the targeted audience of the facility based on the demographics of the consumers who use the facility.
- Consider whether marketing techniques can be the same when marketing to different demographics.
Format your assignment according to APA guidelines.
Cite at least 1 reputable reference.
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