Designing a Survey

Assume you sell cars and create a set of survey questions that can measure how customers perceive the quality of the cars that you sell.

•Create three survey questions with simple category scales. Justify why you selected those questions and scales.

•Create three survey questions with multiple-choice, single-response scales. Justify why you selected those questions and scales.

•Create three survey questions with multiple-choice, multiple-response scales. Justify why you selected those questions and scales.

•Create three survey questions with Likert scale summated ratings. Justify why you selected those questions and scales.

Cite all sources using the APA guidelines.