Dermavescent Laboratories Inc. Case Study Revision

Hi,

for question 3 you just did part a.

there are no calculation for part b. and c.

b. 5.5 oz aerosol

c. 10 oz aerosol

For Q 5

Based on the information in Exhibit 5, calculate the expected contribution under each of the four forecasts. Given the probability of each scenario (forecast), calculate the expected payoff (expected total contribution) for the 5.5 oz aerosol and the 10 oz aerosol in 2005. How do these two forecasts compare to the expected total contribution if neither package is launched (question 4)? How would sensitivity analysis impact these forecasts?

There are 4 forecasts A,B,C D

you just calculate Forecast A

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